Senior Executive Assistant & Operations

Barbara
Eliza
Betancourt

Seven years translating executive vision into operational reality — across founder-led startups, mission-driven organizations, and high-growth companies. Based in Los Angeles.

Portrait — coming soon

Operations with
intention.

I work at the intersection of executive support and organizational strategy — the kind of role that quietly makes everything else possible. For over seven years I've been the person who makes sure founders and senior leaders can focus entirely on what they do best.

My work spans traditional EA functions, Salesforce consulting, and running Ms. Ana's House FCC — a luxury private family childcare program I've led for 13 years in Playa Vista. I bring the same operational clarity and relationship intelligence to every context.

I build systems that last, communications that land, and environments where high-caliber people thrive.

7+
Years EA Experience
13
Years Running Ms. Ana's House
3
Active Ventures
LA
Playa Vista Based

Expertise

What I bring
to your organization.

Executive Operations

Calendar architecture, complex travel logistics, cross-functional communication, board prep, and stakeholder management for C-suite and founders.

Salesforce & CRM

Freelance Salesforce consulting — configuration, workflow automation, and implementation. Turning CRM chaos into clean pipelines that teams actually use.

Program Administration

13 years running a luxury private childcare operation — budgeting, compliance, vendor management, and curating an experience that retains high-net-worth families.

Systems & Tools

Google Workspace, Slack, Notion, Asana, Monday.com, Canva, Adobe Acrobat. I build workflows that reduce friction and document the knowledge that keeps teams moving.

Brand & Communications

From executive ghostwriting to brand launch strategy. Currently building Barnyard Beach Co. — a cannabis lifestyle brand with luxury positioning.

Strategic Support

The person who sits in the room, understands the vision, and translates it into action items, systems, and follow-through without being asked twice.

Selected Work

Projects & ventures.

Image coming soon

Childcare · Operations

Ms. Ana's House FCC

Image coming soon

Cannabis · Brand

Barnyard Beach Co.

Image coming soon

CRM · Consulting

Salesforce Consulting

Image coming soon

Executive Support

EA & Operations Portfolio

Craft my resume
for your role.

Paste the job description below. Claude will tailor a version of my resume that surfaces the experience and skills most relevant to your specific role — so you see exactly why I'm the right fit.

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Tailored Resume

Let's work
together.

Available for senior EA roles, operations consulting, and Salesforce engagements. Based in Playa Vista, Los Angeles — open to remote and hybrid.